It is a branch of Social Media Marketing that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content. To maximize your online presence, at Upswing, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management team combines organic and paid solutions to deliver the most efficient and profitable results. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented for our small business, enterprise or franchise clients are a testament to that.

social media marketing
social media marketing


Advertising is a type of Social Media Marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns. By leveraging various data sources, advertisers are able to hyper-target their audiences and deliver personalized content based on demographics and user behaviour. When an audience is introduced to a brand on social media, advertisers may see more interactions and conversions. Social media ads are also cost-effective, offering the potential for high rates of return. Social advertising is a must if you want to quickly reach new target markets.


Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. We help you to target your audience based on demographics such as age, location, preferences, and behaviours. You can easily direct traffic interested in your brand to your site to boost conversion rates. It lets you advertise your products and services and helps you better understand your audience by providing quality means of engagement with your audience. Promoting on social media helps work towards gaining a substantial presence on social media so long as you’re willing to make consistency an integral part of your social media presence.

social media marketing
social media marketing


Influencer Campaigns, also known as branded content or working with creators, are a surefire way to expand the reach of your brand on social media. At a fundamental level, influencer campaigns are a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer campaign works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. With the right planning and research, just about every business can benefit from this strategy.


Social media consulting can be defined as the “processes used in order to reach and engage with customers using social media platforms and channels”. This function is carried out by our consultants, who are hired specifically for this mission. We can help you achieve higher acquisition and retention rates, better ROI from social media efforts, effective social media strategy and deeper knowledge of social media throughout relevant departments. The experts at Upswing have the skills and know-how to be able to help you produce effective and profitable social media campaigns, as well as give you advice and strategic planning to give your overall social media strategy the boost that it needs.

social media marketing

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Kochi , Kerala, India

+91 8089539154

1st Floor, CC 54, 2593-5, Bose Nagar

kadavanthra, Kochi 682020