Google My Business Features You’re Probably Not Using (But Should)

At Upshttps://upswingdigital.inwing Digital, we often see local businesses missing out on the full potential of their Google Business Profile (formerly Google My Business). While most companies set up the basics-like hours, location, and contact info-few leverage the hidden tools that can significantly boost local visibility, engagement, and conversions.

In this blog, we’re taking you behind the scenes to show how your business can stand out using underused Google My Business features that make a real impact.

Why Do Businesses Need to Go Beyond the Basics?

When people search for services or products near them, your Google listing is often the first thing they see. That’s why optimizing your profile beyond the basics is key to:

• Improving local SEO
  
• Building trust and credibility
  
• Increasing customer engagement
  

At Upswing Digital, we help businesses turn casual browsers into loyal customers by using tools that most competitors ignore.

Key Benefits of Using Google My Business Features

Improved Local SEO Rankings

Regular updates, keyword-rich content, and feature utilization boost your business visibility on Google Search & Maps.

Higher Customer Engagement

Posts, photos, and Q&A sections give potential customers more reasons to interact with your profile-building trust and interest.

Increased Website Traffic & Conversions

Integrated features like booking, CTAs, and direct calls make it easier for users to take action-driving real business results.

Stronger Brand Credibility

A fully optimized, active profile shows professionalism, reliability, and care-helping build trust before customers even call.

Stand Out from Competitors

Most businesses don’t fully use GMB’s features. With Upswing Digital’s help, you’ll gain a competitive edge in your local market.

Simplified Customer Journey

Features like direct bookings, FAQs, and service listings make it easy for users to get the info they need and take immediate action.

Visual Storytelling That Converts

With high-quality photos and videos, your GMB profile becomes a compelling visual introduction to your brand-crafted by Upswing’s creative team.

How Google My Business Features Help Your Business Grow

• Increase Local Visibility
  Frequent updates and optimised content help you rank higher in Google’s local results.
• Boost Customer Trust
  A well-managed profile signals professionalism and credibility.
• Drive Direct Conversions
  From bookings to calls, every feature reduces friction and helps customers take the next step.
• Differentiate Your Brand
  Most competitors ignore these features-using them sets you apart in your local market.

Conclusion

Google My Business isn’t just a listing-it’s a powerful marketing tool. But it only works if you use it strategically. At Upswing Digital, we go beyond setup. We help businesses like yours unlock hidden features, create engaging content, and stay optimized for local search.

Whether you’re in retail, hospitality, wellness, or services, our GMB optimization services ensure your profile works as hard as you do-bringing more visibility, more engagement, and more customers.

Ready to maximize your local presence? Let’s get your Google Business Profile working smarter, not just harder.