PR MANAGEMENT

A common misconception about PR is that it doesn’t have much of an impact on revenue. PR is an integral part of marketing that plays a key role in brand strategy throughout a company’s lifecycle. PR is a complement to marketing, providing an added dimension to the brand and working with marketing to get the message across. Where PR shines is in its ability to provide brand credibility by putting a “face” to a name. Think of it as a second dimension to the branding process. It is also important to realize that PR, like the media, is a 24/7/365 business. At Upswing, our PR teams being on top of the news market allow a company to be newsworthy and reach its target audience.